Monday, 26 October 2009

A big soft box and the latest news!

The other day it was like walking into a studio when I stepped outside my house. It was a very nice thin layer of clouds covering the whole sky, well at least all I could see that is. The light outside was perfect for portraiture. Unfortunately I didn't do any that day but it would have been nice to have the weather on my side for a change compared to harsh sunlight glaring down which we normally have here in Egypt.

Latest news:
Yesterday I sent 9 photographs for printing they will be ready for me to pick up in a few days, they will then be hanging in a hotel as part of a  Photography Exhibition. I am very excited to see what kind of response my pictures will get.

Yesterday I delivered a new DVD Presentation to a company. Its a promotional presentation that promotes their various activities. You should never underestimate the value a TV has in any public space. Most people do not stand or sit and deliberately watch it but when they are waiting for something they do or in passing so you should always make sure that you are showing what ever it is that you have a service or a product in its best light. Potential customers are all around you either they or you know it or not. If you do not have a shop space where you can show case your products I would recommend that you team up with a company that caters for the same clientele but are not a competitor but the both of you rather complement each other so you both see the benefit of the venture so that it is not one sided.

You should always try to find a uniqueness in what you do its always easier to succeed if you have a nish rather than go mainstream where you have to battle with so many others trying to do the same thing.
For instance if you are a child photographer team up with your local baby or kids clothing store. I bet they would love to have great photographs of their new stock in their windows. You take the photographs for them and in turn you get perfect exposure in their windows with your photographs and get to keep marketing flyers in their shop, since they already have a steady clientele coming in you take advantage of their clientele data base. You can even go as far as to do night events together well since this example was for a kids store I'm guessing it would actually be a coffee morning or something similar when the mum's can attend, nights they will be busy tucking their kids into bed. But I hope you understand the idea I am getting at. The possibilities are endless once you brainstorming. Figure out who in your nearest proximity that can benefit from your talent or products that you think can help you in return.

I am also currently working on advertisement for Taba Heights Golf Resort. They have asked me to produce a poster for them. I have already gotten the layout ready in my head I just need to get it down on paper, or should I say in Photoshop... anyway once I sit down it should not take too long for me to finish it.

Last friday I went to El Wekala Street Festival and took photographs of the festivities. I have a client that are looking for photographs of Taba Heights Night Life and its not much happening in Taba Heights in general so when the Street Festival is on its best to be there. But I think I will need to gather some friends to model for me in one of the bars to use as Night Life shots as well.

The other week I received a Thank You card from a wedding that I went to earlier this summer and the couples photograh gave me an idea that I think will work very well for me here in Taba Heights. The photograph is the same size as a normal postcard (15x10cm) it is printed on normal fuji photo paper the same kind that I can print on here in Sharm. The photographer had added a white border and had her signature on it and looked very elegant. Since they are so small they do not cost much to print and therefore does not have to be so expensive for the client to purchase them. So rather than going for a limited edition type then go for quantity but still of course quality you should never cut corners when it comes to quality and photographs it will come and bite you in the but sooner or later. Since you as a photographer will always be relying the most on word of mouth and peoples experience with you. So a bad experience with a print or anything can harm you long term.
An artist friend of mine that often has gallery exhibitions said that his best seller of any exhibition he did was always the post card photographs of his work. They are more affordable for the clients to purchase almost everyone feels obliged to buy one when they go to an exhibition and through selling many he gets his name out there and still makes money on the post cards still of course he wants to sell his larger paintings but at least he is selling and his reach to more potential clients are a lot larger thanks to his postcards. So it is definitively something I will look into to maybe do something similar myself.. we'll see I'll keep you posted of how it turns out.

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